A key component of SEO is making a website relevant to the search terms that your customers are typing in. If your site is highly relevant, it will appear higher on the search engine results page (SERP) if you use firstpage.com.au.
How to Write SEO Content
You can choose to hire an SEO expert to optimize your site for you – but if you’re a small business, this may not be possible. Luckily, it’s actually not hard to write great SEO content yourself. Here are some tips for writing great SEO content:
#1. Focus Your Content on One Topic
Search engines assign a score to each website based on how relevant the site is to a certain topic or keyword phrase. If you have multiple pages on your website that are all similar, they’ll compete against one another instead of helping each other out.
For example, let’s say you’re a plumber and you have two different articles on your site about unclogging drains. They might contain similar information like “how to unclog a drain with baking soda” or “how to unclog a drain with vinegar and baking soda.”
#2. Use short paragraphs
Keep your paragraphs very short. Long paragraphs have a tendency to scare people away. A good target for paragraph length is about 100 words.
#3. Keep sentences short
Long complex sentences somehow appear more complicated than short simple ones, even when they’re conveying the same information. While it’s wise not to go overboard with this one, keeping your sentences short and sweet is generally a good rule of thumb for writing clearly and concisely on the web.
#4. Use lists whenever possible
People tend to like lists because they’re easy to read and understand at a glance. Lists make our lives easier as readers and writers, so if there’s any way you can turn your content into a list format, it’s a good idea to do so!
#5. Use keywords effectively
Keywords are relevant words and phrases that are used on a web page to make it more searchable. In order to rank higher in search engines, the use of keywords is essential. But don’t overuse them! Search engines can penalize you for keyword stuffing, and your readers won’t appreciate content that feels unnatural or forced.
#6. Use images and visuals effectively
Images help break up large chunks of text, as well as make information easier to digest. Adding visuals such as photos and videos can also improve your search ranking by increasing engagement with your content and generating backlinks from other sites that embed your visual assets.
#7. Use links effectively
Internal links (links to other pages on your domain) and external links (links to pages on other domains) are two types of links that can help improve the quality of your SEO content by making it easier for users to navigate between relevant pages and find additional information about a topic. When adding internal or external links, be sure to use relevant anchor text (the clickable text for a link) within your body copy so users understand where the link will take them before clicking on it.