If you’re a small business owner in 2021, and you haven’t already realized how important it is for you to have a website with good web design, let us explain why? Did you know that 87.3% of United States citizens use the internet on a regular basis? So if your business is nowhere to be found on the internet, how can they know you exist? Having a storefront isn’t enough anymore, you have to start marketing your business online in order to keep up with competitors, and bring new customers in. Gone are the days of billboard and word-of-mouth advertising. Those are still great tactics, but if you aren’t utilizing other digital marketing practices, such as having a website, then you’re missing out on a lot of potential new business opportunities.
Here are the components of having a website with a good web design.
Millennials and Gen Z prefer to give their business to people they feel they have a relationship with. They want a business that makes them feel appreciated and a brand that they can connect and keep up with. A website can help your business establish credibility and trust between you and your ideal target audience. It’s also a great way to stay in touch with customers and create a loyal customer base.
Stay in Touch
You want to stay in front of the eyes of customers as much as possible. Consider sending out weekly or monthly newsletters, connect on social media platforms, give incentives for visiting your website, etc. There are multiple ways to stay in touch with your customers on a regular basis. That is what consumers are craving now. They want to do business with a brand that treats them as more than just another customer and makes them feel valued and connected to who they are doing business with.
Your website should include some type of contact form, email form, or submission form, to make you easily reachable to customers. Make your website a platform to share information on your website, and loyal customers will always know where to go to find out the new and exciting news.
Content is Key
Your website should contain large quantities of informative content related to your business and the services you offer. For example, a marketing company might have a page for web design services, social media management, Google ads, SEO, or any other services they offer. The key is to use important keywords that relate to your business, and use those keywords across the content on your website. This will help match you with what people are searching for on SERPs (search engine results pages). If you’re not at the top of Google, or at least on the first page, you need to work on your SEO (search engine optimization).
When designing your website, you need to think about more than just making it eye-catching and pretty. Does it load quickly? Is the content easy to read and do you have enough? Are there any broken links? Is the content relative to what services you offer? These are just a few of the things you need to consider with designing and building your website.
SEO is the process of getting your website to rank at the top of Google search results. While not always a simple or fast task, it is something you should be paying attention to. It’s not just enough to have a beautiful website, it needs to function properly and deliver you the results you desire. If nobody can find your website, then what’s the point? That’s where SEO comes in.
You can learn more about SEO here.