Last Updated on August 22, 2023 by ScreenPush
Videos are a powerful engagement tool to capture your audience and make a dynamic impact on their buying decisions. Did you know that videos are more effective at converting users into paying customers? Videos are fun, engaging, and since they don’t require much effort from the viewers, they enjoy the medium. Product reviews, tutorials, influencer campaigns, and even live sessions are excellent content ideas to boost engagement and SEO rankings. But are you using your video content to spread the SEO juice and win over Google’s algorithms? If not, then you’re missing out on the numerous advantages of video SEO, which can transform your SEO game.
Video SEO is one of the leading marketing tactics to enjoy discoverability, increased search rankings, and higher conversions in 2021. Experts believe that by 2022, videos will dominate around 80% of all digital traffic. Video SEO is a powerful force to expand your digital footprint and boost brand exposure.
But how? Keep reading to discover the remarkable reasons why you need to embrace video SEO without delay.
Increasing Keyword Density & Diversity
The most significant advantage of video SEO stems from its ability to increase your website’s keyword density and diversity. While videos are an effective engagement medium, they work quite differently from traditional SEO strategies. They can help you pull an audience, but how can you make them appear in relevant searches?
It is where video SEO steps in to boost discoverability, audience, and exposure. It is essentially a merger of SEO tactics and video content. Are you worried about the transcribing costs? Video SEO offers more conversion and exposure potential than PPC ads and most other marketing tactics. Besides, you may have to invest in user-friendly transcription software. It is an investment that guarantees higher ROIs and audience engagement.
Captions and transcripts will help Google’s sneaky bots understand the content of your video. Transcripts increase the video’s keyword density and diversity, making it appear in a multitude of searches.
Captions with multiple keywords allow your video to rank for an abundance of relevant searches and terms. Instead of depending on the video description, title, and tag for discoverability, use transcripts and captions to broaden your audience.
Increasing Search Traffic
The ultimate SEO goal is to target an audience that is interested in buying from your business. Video captions and transcripts increase relevance, which helps boost search traffic. Search engine bots cannot capture keywords from videos and audio, so a textual representation is indispensable. You see, a transcript allows the search engine to process your content, identify keywords, and index accordingly.
The SEO structure of your content defines its search ranking and discoverability. For instance, a blog features a title, meta description, byline, and text body. The text is woven with keywords that are quickly identified and indexed by the search engine. However, a video carries no text aside from the title and description, making it invisible to Google’s bots.
Boost your Revenues
If you have an e-commerce or online business, video transcripts are an excellent revenue-boosting strategy. Video transcripts can help you boost conversions and revenues by targeting users who are most relevant to your brand. Is there a way to substantiate this lofty claim?
A study compared the revenue-generation potential of 37 web pages before and after adding video transcripts. The pages with video transcripts witnessed an average increase of 16% in their revenues. Video transcripts work by attracting new visitors, increasing search traffic, and enhancing overall inbound traffic.
Product reviews, tutorials, and videos with user-generated content are excellent strategies to sway consumers and boost revenues. Experts recommend close-captioned videos for higher searchability and rankings. Closed captions come in the form of a text file, which is readable for Google’s bots.
Increasing Audience Engagement
Video transcripts make videos more engaging and user-friendly. They help expand your audience to users from a multitude of linguistic backgrounds. Closed captions are highly effective for increasing engagement, and it is best to avoid open captions. Closed captions are more efficient at supporting indexing to expand your search rankings. At the same time, open captions offer no such benefits.
When a new user comes across your video, your goal is to ensure they continue watching. How can you determine your video’s search ranking on YouTube? Watch time is an instrumental factor, as longer watch time is directly associated with a higher SERP ranking.
Closed captions help boost viewership as they engage your audience, even if they can’t listen to the audio. Captions are a vital tool for entertaining your mobile-viewing audience and overcoming disruptions and inaccessibility they might face in listening.
Viewers are more likely to watch a complete video that comes with closed captions. We strongly urge you to pull analytics and compare your videos’ insights before adding closed captions.
Expanding your Audience
Video transcripts create numerous opportunities to expand your audience by targeting additional keywords. Keywords define searches, and longer videos come with longer transcripts. You can enrich your video transcript with an abundance of keywords targeting various segments and consumers.
Experts strongly advise separate pages for long-form transcripts to target multiple keywords through each video. Your transcript page will expand your SEO strategy and keyword targeting. What’s more, paginated transcripts will also expand opportunities for internal cross-linking and increase your website’s overall size.
By incorporating more keywords, you can expand your audience and acquire new users. Users turn to Google with a variety of keywords referring to the same product or business. A keyword-rich transcript will make your content more relevant to various segments across your target audience.
So, what is the most significant benefit of adding video transcripts and captions? Simply put, they make content creation and audience engagement incredibly easy. Most people neglect the incredible fact that video transcripts generate a wealth of derivative content. Transcripts and captions also make videos more immersive and enjoyable by overcoming audio barriers and disruptions.
SEO aims to inform, engage, and capture with creativity and uniqueness to claim higher search rankings. Video SEO makes this purpose simpler and more straightforward. In the evolution of content marketing, videos have a significant role to play, and adding transcripts makes content creation easier.
Transcripts allow marketers to achieve higher conversions and search rankings, alongside producing a multitude of derivative content. It helps expand the overall impact, depth presence, authenticity, and reputation of the website. Videos with closed captions offer a much higher potential for capturing and converting users into customers.