Who Makes Hisense TVs? Comprehensive Guide on Hisense TVs

Last Updated on August 7, 2023 by ScreenPush

In this article, we delve into the world of Hisense TVs, an emerging brand that offers budget-friendly television options. We will discuss who makes Hisense TVs, where they are manufactured, and the company’s ownership, and provide an overview of the brand’s performance compared to other popular TV brands in the market. So, let’s begin our exploration of Hisense TVs!

Who Makes Hisense TVs?

Hisense Group, a Chinese multinational electronic appliance manufacturer, primarily manufactures Hisense TVs. The company has a strong focus on producing televisions and has gained recognition for its innovations in the industry. Notably, in 2013, Hisense introduced a type of transparent 3D television. In 2020, they unveiled the world’s first 8K 10-bit HDR screen TV, featuring advanced technologies such as an Al-powered HDR algorithm and a powerful image quality engine.

Company Ownership

Hisense Group, the parent company of Hisense TVs, is a Chinese multinational corporation. The company was founded by Zhou Houjian and is known for producing a wide range of household products. Hisense Group operates through its subsidiary, Hisense Virtual Technology Co., Ltd, which manufactures explicitly Hisense TVs.

While Hisense acknowledges the involvement of a third-party supplier for the screens used in their TVs, the exact identity of the supplier remains confidential. However, sources suggest that Taiwanese company Chi Mei Corporation (Inno Luk Corporation) and AVO (AV Optonics) are the leading suppliers of screens for Hisense TVs.

Is Hisense TV a Good Brand?

Hisense TVs have gained popularity among consumers due to their competitive pricing and value-for-money offerings. The brand provides high-quality products at more affordable prices than some established TV manufacturers. Hisense TVs are known for their durability, and the company offers lengthy warranties, providing customers with reassurance and peace of mind.

LED TVs typically range from 4 to 10 years, and Hisense televisions with light-emitting diodes offer a lifespan of 5 to 10 years. With an average screen display duration of 40,000 to 100,000 hours, the longevity of a Hisense TV depends on factors such as usage, maintenance, specific model, and overall quality rating.

Hisense TVs boast improved temperature management, enhanced white balance, and excellent post-calibration features. The brand continues strengthening pixel quality, color precision, and response time, incorporating high-resolution technologies. While Hisense is a relatively new player compared to established brands like Samsung, Sony, TCL, and LG, it has proven itself by delivering high-quality images focusing on high-definition pictures.

Where are Hisense TVs Made?

Hisense TVs are manufactured in several locations around the world. Hisense Group has 14 industrial parks and 20 subsidiaries in China, 17 industrial parks, and 16 research and development (R&D) centers globally. Initially, Hisense operated as an original equipment manufacturer (OEM) for custom TV sets under third-party brands. However 2000, they started manufacturing TV sets under their own brand.

The components used in Hisense TVs are manufactured in China, and the assembly of the televisions takes place in Hisense-owned assembly plants worldwide. This approach allows Hisense to minimize import taxes on finished TVs. Some of the assembly plants include the Toshiba Plant in Mexico for the US, Canada, and Mexico markets, as well as a plant in the Czech Republic catering to the European market. In total, Hisense’s Chinese plants produce around 16 million TVs annually.

Comparing Hisense TVs to Other Brands

Hisense Vs Samsung: 

Hisense TVs, with their budget-friendly models, provide stiff competition to Samsung’s technologically advanced, high-end products. While Samsung is limited to its proprietary QLED technology for panel technology, Hisense offers a wider range of options, including ULED, QLED, and even OLED panel technology.

Hisense’s efficient Quad-Core processor handles image processing tasks and provides 4K upscaling capabilities and support for a wide range of video formats. While Samsung also features a Quad-Core processor, it may deliver a different level of speed than Hisense’s processor.

Both Hisense and Samsung offer excellent motion-handling technology with comparable performance. While Samsung often boasts superior native contrast ratios, Hisense models like the H8G and H9G can challenge higher-priced Samsung TV sets, thanks to their local dimming properties.

A few Hisense TV models outperform Samsung’s offerings regarding peak SDR and HDR brightness levels. However, both brands deliver an excellent wide color gamut and rich color volumes, providing similar coverage of the DCI-P3 color space.

Samsung TVs tend to have superior viewing angles, especially with the inclusion of the “Ultra Viewing Angle” layer, albeit at the expense of the contrast ratio. Samsung TVs also feature a glossy finish that minimizes reflections, whereas Hisense TVs have a semi-glossy screen finish, which may reflect more light.

Both brands incorporate audio enhancement technologies into their TVs. Samsung utilizes its Object Tracking Sound Technology, while Hisense employs DBX Total Sonics and DBX Total Surround. Both manufacturers deliver stable sound quality in their respective TVs.

In terms of smart TV platforms, Hisense utilizes the universal Android TV platform, while Samsung employs its in-house Tizen OS platform. Both platforms offer capable performance, but Samsung’s Tizen OS may receive more praise for its user experience.

Both brands offer similar features and performance regarding input characteristics and voice assistance capabilities.

Ultimately, Hisense TVs are more affordable than Samsung’s, making them an attractive choice for budget-conscious buyers.

Hisense Vs Sony: 

Both Hisense and Sony offer affordable TV sets with value-for-money propositions. Hisense’s U6H and Sony’s X80K are popular mid-range TVs that provide cost-effective options for consumers.

Hisense’s U6H is available in four sizes ranging from 50 to 75 inches, while Sony’s X80K offers six size options, including 43 and 85-inch models. When comparing specific sizes, Hisense offers a cheaper 50-inch model, while Sony offers lower prices for the 65 and 75-inch sizes. The costs for the 55-inch models are generally the same between the two brands.

Both Hisense and Sony TVs share common features such as 4K resolution, support for various HDR formats (Dolby Vision, HDR10, HLG), eARC support, a native refresh rate of 60Hz, DCI-P3 color space coverage with 10-bit chroma resolution, and features like Auto Low Latency Mode (ALLM) and Smart Platforms (Google TV). They also include features like Apple AirPlay, Apple HomeKit, Amazon Alexa, and Google Chromecast.

Regarding picture quality, Hisense’s U6H stands out for its UA-style panel with full-array LED backlighting, which offers excellent contrast for dark room viewing. On the other hand, Sony’s X80K, with its ADS-style panel, struggles to deliver deep blacks and may struggle with isolating brightness during dark scenes.

Hisense’s U6H covers approximately 93 percent of the HDR color gamut (DCI-P3), while Sony’s X80K achieves around 87 percent coverage.

Sony’s X80K tends to have better motion software, resulting in more natural-looking motion during sports and fast-paced scenes. However, both brands provide ample sound bar clearance and basic cable management options.

When deciding between Hisense and Sony, factors such as budget, specific feature requirements, and personal preferences should be considered.

Hisense Vs LG: 

Hisense TVs offer excellent quality at a more affordable price than LG TVs. LG, known for its exceptional quality and high-end feel, provides reliable products in the higher price range. The choice between the two brands depends on individual preferences and budget constraints.

While Hisense TVs offer good picture quality, LG TVs generally have an edge in color accuracy. However, the difference might be insignificant to the average viewer.

Hisense TVs often feature the Roku OS, which offers ease of use and customization options. In contrast, LG utilizes its proprietary WebOS, which provides a different user experience.

LG TVs excel in advanced software and features, with modern software versions available for their smart TVs. On the other hand, Hisense may not match LG’s software advancements.

Price plays a significant role in the decision-making process. Hisense TVs are significantly cheaper than LG’s offerings, making them an attractive option for buyers on a tighter budget. However, if you desire a premium, high-end television set, LG might be the better choice.



To conclude, this article provided valuable insights into Hisense TVs. It discussed the manufacturer of Hisense TVs, the Chinese multinational electronic appliance manufacturer, Hisense Group. The guide highlighted the ownership of the brand and mentioned the involvement of third-party suppliers for the screens used in Hisense TVs. It also touched upon the reliability and quality of Hisense TVs, emphasizing their competitive pricing and durability. Lastly, the article compared Hisense TVs to other popular brands, showcasing their affordability and features. Overall, Hisense TVs offer a compelling choice for consumers seeking budget-friendly options without compromising quality.