In today’s world, speed is everything. This is especially true if you are running an online business, as customers are unlikely to tolerate slow loading speeds. It can actually be the difference between a successful conversion and an unsuccessful one, meaning that it can be crucial in order to make sure your business is a success. If you would like to learn more about improving the speed of your website, then you are in the right place, as this guide has everything you need to know about this subject. Read on now in order to learn more.
5 Ways to Improve Speed of Your Website
#1. Compress Image Files
Large image files might not seem like a big problem, to begin with, but they can quickly snow-pile into a much larger problem. That’s why you should make sure to compress your image files as much as possible. If the original picture is a png or pdf file for example, then you can easily convert them into a jpg, which is generally a smaller file. Once they are converted into jpg files, then they can be compressed through the implementation of free tools. Just be aware that the free and unlimited Google photos service is going to end soon.
#2. Change to a Better Host
Sometimes there is simply nothing you can personally do about the speed of your website. Sometimes the blame rests entirely on your website provider. This is why sometimes it’s better simply to switch to a better host. Try and look for one that actively explains the ways in which they can offer website maintenance and fast-loading pages.
#3. Optimize Your Code
Without getting too technical, it’s worth taking a look through the code of your website in order to see if there are any mistakes that could be slowing down the speed it is loading. For example, if there are commas or full stops inside the code, this can be a large problem. Thankfully, it’s easy enough to go through this by yourself, another great option is using a CSS minifier tool to host less code on your website. This way you won’t kill your online business.
#4. Use Browser Caching
Browser caching refers to having people’s information preloaded on your website so that when they revisit the site it can be loaded even quicker. Make sure that this is implemented on your website to allow the easy reloading of the site, rewarding some of your most loyal customers in the process, allowing you to build a high level of trust.
#5. Embed Videos
While it can be tempting to load videos directly onto your site, this is a surefire way to slow your website down. A much better option is to allow video hosting services to load the video for you. By simply embedding them instead, people will still be able to watch the video without it slowing down your website in the process. Much the same principle can be applied to podcasts, which actually function in a very similar way. If you have already pre-loaded videos or podcasts on your site, consider replacing them with embedded links now.