Planning to create a new logo design for your brand/business? Here’s a very important tip that you need to keep in mind. If you want to generate brand awareness through your logo, you need to get a logo that’s evergreen and timeless. A logo that stands the test of time and is classic will help establish your brand image effectively and strongly.
The problem with trends is that these only last for a short while and you have to revamp the design to match up to the trends of the time. Your brand logos form the pinnacles of brand loyalty and image. Changing your brand logo every now and then isn’t a good idea if you want to keep up with your brand image.
Instead of sticking to certain particular trends, the smarter thing to do is to create a timeless logo for your brand. That way, you don’t have to modify your logo according to the latest trends. You don’t have to rebuild recognition every time you create a new logo for your brand.
If you too want to create a timeless logo for your brand, you can quickly go through Shopify. Here we will take you through a few steps to create a logo for your brand. Or if you’ve already designed your logo, check out this article to see if you’re logo is the recipe of timeless!
How to Create a Timeless Logo Design for Your Brand
#1. Brainstorm Style Ideas
To get started, you need to think and visualize different ideas for your logo. Go for simple styles but make sure that your logo stands out. Keep the core personality of your brand in mind when thinking of your ideas. The central theme of your logo should be based on what your brand represents and what kind of products you offer. A timeless logo design should only make use of simple, classic designs that aren’t based on what’s in ‘vogue’. It will be easier to make your logo identifiable when you keep it simple and subtle.
#2. Stick to a Basic, Small Palette of Colors
When you’re selecting a color palette for your logo design, you need to make sure to stick to a basic, small color palette. Using too many colors can lead to a very complex looking logo. In the process, your logo will not be one that can last for a long time. Such a logo cannot stand the test of time. It’s better to opt for a color palette consisting of a limited number of colors. It would be a good idea to use a color palette consisting of a primary color, secondary color, and a neutral color. Be mindful of the shades you select as the primary, secondary, and neutral colors for your palette.
#3. Use Classic, Evergreen Fonts
Don’t just go with the fads when you’re selecting the fonts for your logo design. Opt for minimal, classic fonts that will stand the test of time. Choose a font that’s evergreen and doesn’t provoke you to regret your decision of using it. Go for subtle, simple fonts that don’t deviate against any time period and lets you stay true to your brand image. You don’t have to employ very showy and artistic fonts in your logo design. A basic font that aligns with what your brand represents can do the work for you.
#4. Create a Balanced Logo Design to Blend the Icon and Text
The shape of your logo or what’s also called the overall package of your logo should be such that it doesn’t look too over the top. Nor should the logo design be such that it leaves a very loose, limited impact. There are many ways in which you can place the icon and the text in your logo. When the icon is too large in comparison to the text, it can lead to an imbalanced look for the logo. None of the elements of your logo should be overwhelming. Build your package in such a manner that the logo is versatile enough to go on your business cards, social media platforms, labels, and signages. Also read, how to design a party poster.
#5. Hatchful by Shopify for Designing Your Logos
Now you know how important it’s to get a timeless logo design for your brand as well as the factors to keep in mind when creating one. So, you can get started with creating a logo design for your business. You can use the Shopify logo design tool, Hatchful. This tool allows you to create high-resolution logos in a matter of seconds and that too for free. You can pick from the hundreds of logo templates that Hatchful offers and customize it with their design studio.